Reminder that publisher or service provider offers an invaluable product to its XXX daily users. The ads are already considered a friction point, so it’s smart to remove all friction from the act of turning off the blocker. The whole thing has to be made simple for the user. If you are satisfied with the conditions mentioned above, here’s how to turn it off. We see that you’re using the such-and-such browser with the so-and-so browser plug-in. There has to be a good reason for the user to turn off the ad blocker, and it has to be about the longevity of the relationship between the user and the site or service. If our ads get blocked, we eventually won’t be able to pay our bills. We depend on ad revenue to offer you this content or convenient service. The IAB is in the business of providing these standards. Whether the ads are display, native, video, or whatever, they have to follow a pre-approved set of formats so as not to interfere with the content the user came to view. Our mobile ads comply with the standards recommended by the Interactive Advertising Bureau. The covenant should contain at least these four messages: Part of that explanation is the offer of a contract between the user and the publisher. If a publisher or service provider wants to ask users to ditch ad blockers, they have to start communicating that message long before the user arrives at the page and is surprised by a roadblock. There has to be an advance email (if possible) or some other notification explaining the request. And if they’re provided a basic understanding of the economics of the Web. I think most web users would be sympathetic to publishers’ need for ads if the ads were not disruptive, distracting, and out of control. LOL – Fuck you Yahoo Mail for trying to get me to turn off my ad-blocker. It’s like hearing your Mom tell you: “Eat your green beans or no dessert.” To that, grown up people might react like this: If you’re going to ask people to turn off their ad blocker, you can’t give them a direct order to do so and then call it a trap. Note that part of the URL reads ADBLK_TRAP or “ad block trap.”Īnd that, in a nutshell, is the problem. A number of mobile users were met with the above message when they tried to access their Yahoo Mail account. Ghostery isn't as widely used and known as AdBlock and doesn't block as many ads, which is why AdBlock is our overall best pick.That seems to be the very idea behind Yahoo’s test yesterday. It stops all sorts of cookies and trackers, including those on social media pages, plus annoying ads and pop-ups. Ghostery is another good ad-blocking option, but it's unique because it takes you to websites' privacy policies and opt-out forms. AdBlock also doesn't require any personal information before downloading the Chrome browser extension. It doesn't track your online movements or keep tabs on your browser history, making it secure, too. We recommend AdBlock because of how easy it is to use and the extensive amount of ads it automatically blocks, including banner and video ads. Since people have become smarter about creating malware and phishing schemes, you'll want that extra protection built right into the browser. On a more productive level, the best blockers also stop trackers from capturing your browser history and following your online activity. These browser extensions tap into long lists of ad companies to stop pop-ups, banner ads, video commercials, and other online ads.
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